The Challenge.
How do you get consumers to pause and reflect on the choices they make in their everyday lives – while at the same time inspiring them to choose more sustainable alternatives? The Nordic Swan Ecolabel wanted an autumn campaign that could raise awareness and highlight how small daily decisions have a big impact on climate and the environment.
The Solution.
We developed a campaign that uses striking and unsettling imagery to confront consumers with the consequences of unsustainable consumption. At the same time, the campaign presents the Nordic Swan Ecolabel as the simple, tangible solution: by choosing products carrying the label, you actively make a positive difference. The message is clear, personal, and action-oriented.
